So, they’ve appropriated a character who preaches not just an environmental message, but also an anti-consumerism message, and they’re using him in advertisements. Advertisements! Advertisements for cars! I don’t care if he is fictional… this is slander.
And, on a side note, how do you make a movie out of Dr. Seuss and get a PG rating? Actually, forget asking how, what about why? Also who, when and where. Someone has to account for this whole travesty.